My design philosophy is simple, elegant, sophisticated. I believe that it’s the designer’s job, no matter what the project, to make sure the client’s intended message is delivered. In order to do that, you need to use every tool in your designer’s toolbox to convey the right message. In order to do this, you don’t usually need to bog down the project with a lot of meaningless drivel. Keeping it simple usually helps to make sure the message gets delivered.